Flyers appear to like boarding pass offers.

A press release issued by the document Firm Securidox highlights how special offers made on boarding passes can be effective for both the travellers and the airlines.

Isango Research Confirms Targeted Messages Inserted into E-ticket

Confirmations and Boarding Passes 30 times more effective than web Placing London, 28 November 2011

Isango the destination tours and services specialist supplying amongst others Qantas, German Wings and Ryanair produced research that evaluates the effectiveness of different methods used to communicate offers and deals to passengers. The results of the research confirm that targeted messages inserted into E-tickets post web path are extremely effective.

Isango measured effectiveness by the likelihood of passengers making a purchase from a given touch point. The baseline for the study was an offer on a tab placed on the travel company’s website which clients had to navigate to. When the offer was inserted in the final purchasing page Isango found the process to be 50% more effective than the tab alone.

Isango also evaluated the results from the post purchase emails containing targeted messages. The messages were targeted using information such as gender, location, destination, class of travel, etc. The expectation was that the effectiveness would be higher due to the targeting, but Isango were astounded to find that this was 20 times more effective than offers inserted at time of purchase. Amazingly, it was 30 times as effective as the web page tab.

Mark Scott, CEO at Securidox says, “This is something we have suspected all along, but as we have concentrated on perfecting delivery of the documents, we haven’t had the evidence to prove our beliefs. We are pleased this research supports our theory that dynamically targeted messages placed after purchase dramatically increase ancillary revenue.”

Daniele Beccari, Vice President of Isango says, “Securidox’s solution enables us to deliver more relevant messages to passengers when they are looking to complete their travel arrangements. At time of purchase a traveler is not receptive to being bombarded with additional offers, but will consider offers post purchase. By delivering the right message to the eTicket confirmation or boarding pass, the traveler can review at leisure without the pressure to complete a transaction. The purchase path has become more crowded with the result that customers escape the website to avoid bombardment and inadvertent offer selection”.

Mark Scott continues “Messages inserted in boarding passes are a must have and a great value proposition. Boarding passes and the inserted messages are viewed and reinforced up to 12 times before the end of the flight through printing, gate check, baggage drop, at the retail outlets, the departure gate and on board. The document remains live even after the flight is completed with vouchers being removed and kept for subsequent use.”

Isango is a destination tours and service specialist company. Advertising on web pages such as Qantas Airways, Isango aims to deliver passengers with exciting and colorful experiences in over 50 countries.

Securidox supplies airlines with a solution that uses dynamic information to create tailored documents such as E-ticket confirmations, Mobile and Printed Boarding Passes and reminder emails.

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도착지에서 면세품 구입 허가

미국을 찾는 관광객들은 미국내 텍사스와 루이스안나를 포괄한 각 지방마다 쇼핑 환급이 가능하다는 사실을 잘 모르고 있습니다. 미국에서 루이스안나주는 다양한 소매프로그램으로 쇼핑 환급을 선도하고 있습니다. 루이스안나의 800여개 상점들에서 환급프로그램을 제공해 드립니다. 그중 해내외에 널리 알려진 소매상점들로는 삭스핍스애버뉴, 메이시백화점, Dillards및 코치등이 있으며 대형마켓으로는 루이스안나 보드워크, 프랑스마켓, 리버워크및 탠저아울렛소매센터등이 있습니다. 국제관광객들은 구매한 상품을 제시하거나 "루이스안나면세"반환센터의 환급영수증을 제시하면 모든 지방세 면제 우대를 향수할수 있습니다. 관광객들은 많은 곳에서（쇼핑센터, 은행및 뉴올리언즈 국제공항）이런 면세점을 찾아 보실수 있습니다.

http://www.dutyfreeonarrival.com/ko/home/

Duty Free on Arrival to start in Switzerland

The Swiss Federal Council has today announced that the airports of Geneva, Basle, Zurich and Lugano will introduce duty free on arrival shopping this summer as the Federal Law has been passed and will come into effect on June 1st 2011. This frees the path for the retailers to open an airport duty free arrival shop in their baggage claim areas.

WRS | Duty-free shopping on arrival set to start

For details of the airports and the customs allowances and limits, check before you fly at.. http://www.dutyfreeonarrival.com/en/search/switzerland

Arrival duty-free shopping information Switzerland

Courtesy: Zurich airport press release

22.03.2011 Tax + duty free shopping on arrival

A visit to the tax- and duty-free shop before take-off has long been part of an enjoyable airport experience. The new arrival duty-free outlets will soon enable all arriving passengers to enjoy duty-free shopping as well.

Convenient arrival duty-free shopping
In early summer 2011, new shops will open in both baggage claim halls at Zurich Airport, offering an extensive range of perfumes, cosmetics, spirits and tobacco products at extremely attractive prices. In future, travellers can make their duty-free purchases comfortably and conveniently near the baggage claim hall after arriving at Zurich Airport. Duty-free goods no longer need to be purchased abroad before departing. This makes things easier at security control before take-off because carrying liquids is no longer an issue. The existing duty-free allowances for alcohol and tobacco products will of course continue to apply.

Necessary changes in laws are underway
Before the shops at the baggage claim hall can open their doors, the legal basis for their operation must be created. The corresponding federal law was passed in December 2010 by the Swiss Parliament, the necessary regulatory revisions should be concluded by the beginning of April 2011, and the Swiss Federal Council will then make a decision. As soon as the new law comes into effect, Zurich Airport’s arrival duty-free shops will be able to open for business.

ends............

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22.03.2011 Achats détaxés à l’arrivée

Les achats de produits détaxés avant l’embarquement sont une pratique ancrée depuis longtemps dans les habitudes des passagers. D’ici peu, tous les passagers à l’arrivée pourront également s’adonner à ce plaisir grâce au service «Arrival Duty-Free».

L’agrément offert par des achats détaxés à l’arrivée
Au début de l’été 2011, de nouvelles boutiques seront installées dans les deux halls de réception des bagages de l’Aéroport de Zurich. L’offre proposée comportera un large choix de parfums, de cosmétiques, de spiritueux et de produits pour fumeurs, à des prix extrêmement intéressants. A l’avenir, les voyageurs pourront donc également effectuer leurs achats détaxés après l’atterrissage de leur avion à l’Aéroport de Zurich, au moment de récupérer leurs bagages. Il n’est donc plus nécessaire d’acheter les produits détaxés à l’étranger avant de partir. De ce fait, le passage des contrôles de sécurité dans l’aéroport de départ s’en trouvera facilité, puisque les passagers ne devront plus transporter de liquides supplémentaires. Les franchises douanières pour l’importation d’alcool et de produits du tabac restent inchangées.

Modifications législatives nécessaires en cours
Une base légale doit être créée avant que les boutiques puissent ouvrir dans les halls de réception des bagages. La loi fédérale correspondante a été votée en décembre 2010 par le Parlement. Les ajustements nécessaires de l’ordonnance devraient être réglés début avril 2011 et le Conseil fédéral pourra alors prendre sa décision. Dès que la date d’entrée en vigueur de la loi sera fixée, les boutiques «Arrival Duty-Free» pourront ouvrir dans la zone des arrivées de l’Aéroport de Zurich.

avant de vous envoler http://www.dutyfreeonarrival.com/fr/travelpoint/537

22.03.2011 “Tax + Duty Free”-Shopping bei Ankunft

Vor dem Abflug ist ein Besuch in den “Tax + Duty Free”-Shops längst zur guten Gewohnheit geworden. Demnächst werden alle ankommenden Passagiere dank dem “Arrival Duty-Free” in den Genuss des zollfreien Einkaufens kommen.

Bequemes Arrival Duty Free-Shopping
In beiden Gepäckausgabehallen am Flughafen Zürich werden im Frühsommer 2011 neue Shops entstehen. Das Angebot wird eine vielfältige Auswahl an Parfums, Kosmetika, Spirituosen und Tabakwaren zu äusserst günstigen Preisen umfassen. In Zukunft können Reisende also ihre Duty-Free-Einkäufe bequem nach der Ankunft am Flughafen Zürich bei der Gepäckausgabe tätigen. Zollfreie Ware muss nicht mehr vor dem Abflug im Ausland gekauft werden. So wird auch das Durchlaufen der Sicherheitskontrollen beim Abflug im Ausland erleichtert, weil die Passagiere keine zusätzlichen Flüssigkeiten mehr mitnehmen müssen. Die Freimengen für die Einfuhr von Alkohol und Tabakwaren bleiben wie gewohnt.

Notwendige Gesetzesänderungen im Gange
Bevor die Shops bei der Gepäckausgabe die Tore öffnen, müssen noch die gesetzlichen Grundlagen geschaffen werden. Das entsprechende Bundesgesetz wurde im Dezember 2010 vom Parlament verabschiedet, Anfang April 2011 sollten die notwendigen Anpassungen der Verordnung abgeschlossen sein und der Bundesrat kann darüber entscheiden. Sobald der Zeitpunkt der Inkraftsetzung des Gesetzes festgelegt ist, werden die “Arrival Duty Free”-Shops im Ankunftsbereich des Flughafen Zürich eröffnet.

ACI Europe clarify their position related to carrying liquids on airlines.

PDF issued by ACI Europe



Liquids, Aerosols & Gels Myths and Realities

- Summary Q & A -
The existing ban on the carriage of liquids, aerosols and gels (LAGs) was introduced in August
2006, following the discovery in the UK of a terrorist plot involving liquids explosives and
transatlantic flights.
As we are rapidly approaching Phase 1 of the EU’s plan to relax these restrictions on 29 April
2011, ACI EUROPE feels that not enough information has been made available to decision
makers on this issue. The purpose of this Q & A document is to provide clear and concise
information on Phase 1. We encourage you to check and confirm the information contained in
this leaflet with your national authorities and the European Commission.
1. What will happen on 29 April 2011?
From that date onwards, all passengers from anywhere carrying LAGs purchased at airports
anywhere in the world in security, tamper evident bags (STEBs) will be allowed to travel
through EU airports and to keep these LAGs without the threat of confiscation, provided a
percentage of these LAGs are screened at the EU airport.
2. Will passengers be able to carry liquids, aerosols and gels from home
(shampoo, drinks) in their hand luggage from 29 April onwards?
NO. Passengers still have to use the small 100 ml containers inside one transparent resealable
plastic bag of a capacity not exceeding 1 litre, for their toiletries. Other larger items
brought from home or purchased outside the airport will not be allowed.
3. Is ACI EUROPE in favour of lifting the restrictions on LAGs?
YES! The ability for passengers to keep their LAGs with them is key to improving the
passenger experience at airports. In addition, airport retail is an important source of revenues
for airports which in turn are used to finance their infrastructure.
However, ACI EUROPE has repeatedly stated that its support for lifting the restrictions on LAGs
is conditional on not compromising security and genuinely improving the passenger
experience.
4. Will LAGs purchased duty free at a non-EU airport (excluding EEA/Swiss
airports), in a security tamper evident bag have to be screened?
YES. A percentage of all passengers who have LAGs in STEBs from non-EU countries will have
to be screened.
5. What will happen for example to a bottle of champagne or perfume
purchased duty free at an airport?
If selected to be screened, the product packaging will be opened and depending on the
screening technology used, the bottle may be opened and the liquid sampled (when Type A
equipment is used-see question 11) to verify its content. Will passengers accept to have their
bottle of champagne or perfume opened and sampled before it is returned to them? How will
passengers react and who will compensate them?
6. Does this rule only apply to passengers from outside the EU transferring at
EU airports?
NO, not exclusively. Any passenger will be able to purchase their duty free items at an airport
anywhere in the world (as long as the items are placed in a STEB with the original receipt
enclosed) and travel to any EU airport. As long as passengers leave the EU within 36 hours
and the STEB has not been opened they will be able to re-enter any EU airport with their
LAGs. ACI EUROPE believes this introduces a significant risk in the system.
2
7. Does this new rule improve the security of the travelling public?
NO. The level of security at EU airports is good, but there is no guarantee that the level of
security at other airports elsewhere in the world is of the same standard as that enjoyed in the
EU. Therefore, LAGs obtained at airports outside the EU may present a risk given that there is
no guarantee as to the security of the airport supply chain in many third countries. ACI
EUROPE is also concerned with the performance of the screening equipment currently
available (see below).
8. Will the rules be the same throughout the EU?
Unfortunately, NO. Some Member States will implement more stringent measures (such as
100% screening of non-EU originating LAGs) which will result in long queues at security
checkpoints. Different rules will, therefore, apply depending on the country of transfer and
onward destination, adding to the confusion for passengers.
9. Are other countries and regions of the world lifting the ban on the carriage
of LAGs? Will they accept the new EU rules?
NO. There are currently 73 states (including all EU/EEA states) that have implemented
restrictions on LAGs. No other state or World region is lifting the ban until the screening
technology is considered mature enough for deployment at airports. The USA has spent
millions of dollars over 2-3 years trying to develop liquid screening technology, but has
decided not to lift the ban yet. Some of the EU’s major trading partners (like the US) are
unlikely to accept the EU rule and will continue to enforce the ban on passengers travelling to
the US.
10. Will passengers travelling from non-EU countries, transferring in the EU,
onto the US be able to keep duty free LAGs purchased at their originating
airport?
NO. At present, any LAGs purchased in third country airports, will have to be surrendered
before boarding their transatlantic flight.
11. How many different LAGs screening machines are currently available?
The European Commission claims that there are 10 machines of 3 different types available.
This statement needs to be put in perspective.
- Type A requires bottles to be opened and sampled to examine the contents (see above).
There are 4 machines of this type available. This will not improve the passenger experience.
- Type B can screen an unopened bottle, but only one at a time.
There are 3 machines of this type available, however independent laboratory tests have
produced false alarm rates that are unacceptably high.*
- Type C can screen multiple, unopened bottles, but only in special trays and with a potentially
complicated operational process. There are 3 machines of this type available, however these
all come from the same manufacturer and are variations of exactly the same machine. As for
Type A equipment, independent laboratory tests have also produced unacceptably high false
alarm rates.*
* In a live operating environment, false alarm rates should not exceed 5%.
12. Has the available technology been trialled in a live airport environment
here in Europe (operational trials)?
Very limited trials have been carried out. An essential step in the process is therefore missing.
13. Is ACI EUROPE alone in opposing Phase 1? Is this an airport issue?
NO and NO. Several EU Member States and the airline industry share ACI EUROPE’s concerns.
Phase 1 has security and passenger facilitation implications which are likely to considerably
worsen the passenger experience as a result.
***********************

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Spirit Airlines: Duty Free threat or opportunity?

The recent soundings at the TFWA Conference in Cairo by Keith Spinks, the European Travel Retail General Secretary, refer to the latest and “most worrying threat for the Duty Free Industry” which allegedly comes from airline baggage and ancillary revenue initiatives. In particular Keith cites the new charges and controls introduced by Fort Lauderdale based LCC Spirit, who have now restricted on-board carry on baggage and introduced charges in an attempt to restrict passengers' luggage, so to improve aircraft loading and turn around times.

Any European who has travelled in The Americas would have watched with bemusement at US travellers bringing “everything but the kitchen sink on board” and You Tube recently created a star with the flight attendant who walked off the aircraft after being hit on the head by cabin baggage.

Perhaps Spirit have discovered what Michael O’Leary discovered some time ago, that if you can move your aircraft off the stand quickly, airlines can make more money by reducing their cost base.

Spinks was quoted in the duty free media saying that this was a worrying trend which could cause major problems for duty free sales if this ancillary revenue initiative permeates throughout the airline industry.

The other point of view could be “is the cup half full or half empty” as airlines are an integral part of the duty-free environment and many, if not most, already conduct on-board sales of duty free or travel retail goods. It is suggested that any expansion of this initiative could well prove a threat to ground based outbound retail sales from airside airport shops, but there is no evidence to suggest that these sales would not be transferred to the airlines, nor that the airport retailers, who are rapidly expanding their “arrivals shopping facilities”, could not recover these sales in the baggage hall or via the internet. Furthermore, Duty Free sales within the European Union do not actually exist, so there is no legislative reason why these airport "travel retail sales" cannot be conducted on arrival, rather than on departure. For this reason the climate of threat would seem premature and somewhat negative.

Cruise and Ferry Operators are also an integral part of “The Industry” so how would such baggage rules and charges inhibit their business? Just around the corner from Spirit Airlines at Port Everglades, Cruise Operators already restrict goods coming on-board their ships and they store or charge corkage on some duty free liquors, yet this practice has been around for some time now, without it being deemed as a major threat.

Perhaps the perceived threat to The Industry is the fear of a changing travel retail environment, the accelerating ancillary revenue bandwagon and the ability of some airports or their concessionaires to adapt quickly to this new world order? Or even the airports' ability to shrug off their historical retail strategies, where the "captive audience" marketing mentality prevails?

Airlines have discovered a mechanism to enhance their income and it is highly unlikely that they will neglect these new revenue streams, many may be careful as to how they introduce new initiatives, but they will now explore every avenue to enhance revenues.

Evidence of this is clearly seen from the expanding Ancillary Revenue Conference circuit, which is starting to compete with the traditional TFWA exhibitions. The latest offering is due in Macau in January 2011. This will soon be followed by similar events in Dubai and Buenos Aires. All potential revenue streams will be discussed and considered in detail by those attending.

Perhaps the real issue here is “who owns the customer” and “do people fly because they want to go to an airport, or are airports there because people need to fly”? Duty Free consumers' greatest need is accurate and detailed information in relation to their shopping intentions, so that they are comfortable to spend, rather than the fear of the unknown which will inhibit spending. Could this lack of proper information be a greater threat than on-board baggage charges?

No doubt the debate will continue and more threats will surface. More than likely via the internet.

The King is dead, long live the King!

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